The White House Brings The Conversation Market Mainstream With Geek-Style Unconferences

Giovanni Rodriguez is a long time social tech advocate who pinged me a few weeks ago about a series of geek-style unconferences he and his colleagues helped the White House get started. The work was serving as the foundation for a new consulting group he was helping lead. I was interested but skeptical, too. I don't usually write about consulting groups but this seemed a bit different. It reminded me of how much influence geeks have had on society over the past few years. My start in the geek world began with an online conference I did in 2004 about RSS. It served as my introduction to the geek community. I, myself, soon realized a community had already begun to form around a simple metaphor -- the conversation -- as best told through a defining work ?-- The Cluetrain Manifesto.

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